How to market your business online

How to market your business online

One of the questions that are searched by many businesses on Google is how to market your business online. First, you need an online platform. This could be one, 2, or all of the following: Website Mobile App Social Media Accounts Youtube account Profile in an online...
Social Media Makes Your Brand Vulnerable

Social Media Makes Your Brand Vulnerable

Recently, I received my first online social media complaint on a product I was marketing to a Whatsapp group, where the user was telling others to avoid me. It turned out to be a misunderstanding, in which I had made an error in an advert, that implied some serious...
Blogging in Kenya

Blogging in Kenya

Are you thinking of starting a blog? You are not alone. Many people like you would also like to start a blog. What is your blogging objective? Or rather, what value do you want to add? Who do you want to help? How do you want to help them? Remember it is in solving a...
Starting an Online Business in Kenya

Starting an Online Business in Kenya

If you happen to meet 10 people who want to start a business in Kenya today, chances are that half of them will be thinking about starting an online business. What is an online business?  An online business is one which all your transactions are done online. From...

Points to consider before you design your website

A website is a very public representation of your business or organization. It is, therefore, a very important tool and one of the greatest resources for your prospective audience. Before you embark on developing your website you need to consider the following points....