Search Engine Optimization (SEO) Simplified

Search Engine Optimization (SEO) Simplified

What is Search Engine Optimization? This is where your website appears on search engine results when someone searches using “keywords” relevant to your service or product, without having paid for the results to appear. Some people think you need to pay...
Social Media Makes Your Brand Vulnerable

Social Media Makes Your Brand Vulnerable

Recently, I received my first online social media complaint on a product I was marketing to a Whatsapp group, where the user was telling others to avoid me. It turned out to be a misunderstanding, in which I had made an error in an advert, that implied some serious...
Blogging in Kenya

Blogging in Kenya

Are you thinking of starting a blog? You are not alone. Many people like you would also like to start a blog. What is your blogging objective? Or rather, what value do you want to add? Who do you want to help? How do you want to help them? Remember it is in solving a...