One of the questions that are searched by many businesses on Google is how to market your business online.
First, you need an online platform. This could be one, 2, or all of the following:
Social Media Accounts
Profile in an online directory or online shop.
Having any or all of the above in itself is marketing your business online.
My advice is to have your own website because this will be like living in your own house from which you cannot be evicted.
Businesses/brands and personalities have had their social media accounts closed due to violations of rules, or malicious reporting from competitors, or maybe even the reporting could have been deserved.
Recently, I received my first online social media complaint on a product I was marketing to a Whatsapp group, where the user was telling others to avoid me. It turned out to be a misunderstanding, in which I had made an error in an advert, that implied some serious shadiness, which (hopefully) she understood that it was an honest mistake on my part after explaining myself. I went ahead a apologized for the error within the group. Continue reading “Social Media Makes Your Brand Vulnerable”
Are you thinking of starting a blog? You are not alone. Many people like you would also like to start a blog. What is your blogging objective? Or rather, what value do you want to add? Who do you want to help? How do you want to help them? Remember it is in solving a problem that you can get an engaging and loyal audience.
If you happen to meet 10 people who want to start a business in Kenya today, chances are that half of them will be thinking about starting an online business.
What is an online business?
An online business is one which all your transactions are done online. From advertising, sales, conversion, payment and even in some cases, service delivery. The best case scenario for some is where you may never have to meet your clients face to face.
Some examples of online businesses include online shops, business coaching, listing websites, review websites, aggregator websites, e-books, online courses, online coaching, mobile apps, SAAS, and blogs. The list is endless and keeps on growing. Continue reading “Starting an Online Business in Kenya”