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Kenya’s E-commerce Market Is Growing 16–18%, So Why Are Most Businesses Still Selling Offline
Kenya has most of the ingredients needed for a thriving digital commerce economy. Smartphones are widespread. Mobile money is deeply embedded in everyday transactions. Internet access continues to expand, and millions of consumers discover products and businesses…
AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know
AI Is Becoming Your Marketing Analyst: What Kenyan SMEs Need to Know For years, marketing analytics has been one of those things small businesses know they should be doing but rarely have the time, skills or money to do properly.You run a Google Ads campaign. You post…
Kenyans Are Increasingly Using AI to Shop: What This Means for Small Businesses
For years, Kenyan businesses have focused on getting found on Google, building social media audiences and driving customers to their websites. But the way people discover and evaluate businesses is changing. Kenyans are increasingly using AI to help them shop. Instead…
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